Saturday 5 July 2014

Why Beauty-products' ads should be scrapped off

I fail to find the answer everytime of WHAT makes Indians so peculiar,partly humorous and slightly peeving in almost every sphere.
No,Im not trying to be another Russell Peters. I used to loathe that guy once at a time,had speculated him of climbing up the success by mocking Indians. Its only lately that I have realised,that even if the guy hath done so(or not,that is not the point) what is wrong in it? Every word he speaks,every thing he sneers at,they all are indeed true,isnt it?

I intend not to write about Peters here,or anything against any celebrity. This time,what made me reach the nadir of my tolerance was an advertisement of a beauty cream. The ad, endorsed by Alia Bhatt, shows her going berserk over the one pin-sized pimple on her otherwise as-fair-as-wheat face.
And its not just this ad. Check out the one below.


These ads are bound to make you feel like pariahs if you arent dainty,or if you dont have a clear skin,or that your hair are not beautiful. "Shadi k liye sab sab mana kardete the,jabtak meine xyz nahi lagana shuru kia" and stuff. Yes,the ad makers do their job too well. Because guess what,people are actually persuaded by these ads. They feel a little low about themselves,start relating to the the ad,and the next thing they do is shop for that product from a nearby shop.

The question is,why cant we keep it natural? If men with dark color and hard-streaky skin are acceptable,if men like Remo D'Souza, Rajnikanth,Pankaj Kapur etc can still be revered more for their talent than looks,then why not girls? Why can't we just not talk about/mention about the pimples,blackheads and other trivial faults on the face and other features?


We are humans,and we are all prone to imperfections. No one is perfect. Yes,even Angelina Jolie. Our advertisments must encourage the fact that having a pimple or two,or even having a dark color doesnt mean you're undesirable and nondescript. But what they are doing today is absolutely opposite. No wonder why these days I can see myself surrounded with girls who do not step out of house without makeup,the ones who have pancakes of foundation on their face and thick eyeliner,not to forget to add the red lipstick.Its a whole cult of underconfident girls that these ads have created,girls who feel incomplete in themselves without applying makeup.

And no longer are they only affecting the women. The disorder is rapidly taking in the men of our society. Also, young girls,as young as the ones in 6th standard have started to adopt the attitude of "OMG- I- look- so- ugly -in -that -pimple". What a saddening start to their life ahead.

So next time you see any ad in which the lead character is shown transforming into a LED bulb( ethereally fair,I mean to say) by the use of ABC  cream,or if men are shown being ditched by their gfs for not being good looking,the best thing that you can do is-just ignore. Because these companies of beauty products are not concerned of the heavy affects they'r leaving on people. YOU have to ensure that you are not taken away by them. Because the more you accept yourself in its natural form,the better and easier it is to live in this world. Because those zits on your face aren't special,YOU are :)